Social Media AnalyticsFrank2017-08-28T14:53:05+12:00
Social Media Analytics
How successful is Your Social Media Appearance?
How much and how often others interact with you and your content in social media.
When someone takes the time to like, favorite or comment on something you’ve posted, they’re actively engaging with your content. Engagement metrics showcase audience action, which is important for social media health and growth.
Measures the growth of your audience and delivers tools to increase it.
Audience Growth Rate
The Growth Rate measures the change in a brand or company’s following on social media networks. Tracking your Growth Rate on each individual network will determine the average rate of increase or decrease in your fans or followers.
Compares your key metrics with other selected Social Media apearances.
Your Ranking Compared To Others
Compares your Social Media performance, user engagement, follower’s behaviour, target group, growth rate and other KPI with the ones of other comparable companies or organisations showed in a ranking.
Define the goals you want to achieve and how to achieve them.
Boost your Social Media coverage
Define the goals you want to achieve with your Social Media appearance and develop a marketing plan – get more followers, likes and shares with paid or unpaid most efficient campaigns.
Who are the most active users or even influencers following you?
Understand your audience
Create a ranking of your most active users. Understand your audience and analyse your users’ interests and use the data to create the most efficient target group for your marketing campaigns.
Define the metrics which really matter to you.
Find the right metrics
Monitor mentions, track likes and shares for your posts. Identify optimal times for engagement. Analyse the audience demographics. Track referral traffic from Social Media. Examine click rates and conversion rates.
Social Media Networks Have A Big Influence
“73% of New Zealand’s population is active on Facebook”
Facebook is beside Twitter and Instagramm the most used Social Media network in New Zealand. With a better broadband coverage In New Zealand it would probably have even more influence.
That makes it to to the (probably) most powerful tool to interact with your audience/customers. But to use this tool most efficient you first need to understand your audience. Social Media Analytics is helping you to make right decisisions and helps avoiding waisted time, efforts and money. So give it a try and contact us. We’ll develop with you a fitting Social Media strategy – dependent how big or small your company or organisation is. We’ll help you to define and achieve your goals!